公司背景
蓝蒂蔻集团成立于2017年，是为全球女性创业者提供商业生态全维赋能的领先平台，致力于为女性创业者提供全方位多元化的教育咨询、流量增长、数字化转型、供应链资源整合、商业模式创新及资本赋能服务。集团战略聚焦于智慧、美丽、创投三大板块，业务涵盖教育咨询、电商、服装、轻医美、美妆、美肤、供应链、大健康、投融资等多元化领域。
集团旗下设有5个子公司，分别为：蓝计划、蓝服装、蓝电商、蓝投资、蓝医美。蓝蒂蔻作为新商业模式的创新者和颠覆者，已驱动并赋能超过5万名创业者在转型期实现了互联网+与传统行业的深度融合，为超过300家初创品牌提供孵化、资本、供应链服务，为传统行业创造更多新的商业模式和产品。
蓝蒂蔻始终秉承客户第一、持续创新、专业进取、协作共赢、诚信正直、追求卓越的经营理念，以及感恩、分享、共梦想的核心价值观，致力打造全球最好的女性战斗平台，培养中国最具战斗力的商业女性，成为女性战斗的黄埔军校，成为未来最懂中国女性的商业服务平台。
LandyCoo Gina Sdn Bhd was founded in 2017 and is a leading platform that provides comprehensive business ecosystem empowerment for female entrepreneurs worldwide. The group is dedicated to offering female entrepreneurs a wide range of diversified services, including educational consulting, traffic growth, digital transformation, supply chain resource integration, business model innovation, and capital empowerment. LandyCoo Gina Sdn Bhd’s strategic focus spans three core sectors: Intelligence, Beauty, and Venture Investment, with its business covering various fields such as education consulting, e-commerce, apparel, aesthetic medicine, beauty and skincare, supply chain, healthcare, and investment and financing.
The group operates five subsidiaries: Blue Plan, Blue Apparel, Blue E-commerce, Blue Investment, and Blue Aesthetic Medicine. As an innovator and disruptor of new business models, LandyCoo Gina Sdn Bhd has empowered over 50,000 entrepreneurs to deeply integrate the internet and traditional industries during the transformation period. It has also provided incubation, capital, and supply chain services to over 300 startup brands, creating new business models and products for traditional industries.
LandyCoo Gina Sdn Bhd adheres to the business philosophy of “Customer First, Continuous Innovation, Professional Progress, Collaborative Win-Win, Integrity, and Excellence.” Its core values are gratitude, sharing, and dreaming together. The group is committed to building the best global platform for female entrepreneurs, nurturing the most competitive businesswomen in China, becoming the “Whampoa Military Academy” for female entrepreneurs, and positioning itself as the go-to business service platform for understanding Chinese women in the future.
关于蓝计划
蓝计划 (深圳市蓝计划企业管理咨询有限公司)于2021年成立，专注为中国创业者提供多维度教育咨询赋能，为创业者梳理并提供集企业管理、精准营销、增长模型、商业创新、资本与股权设计、IP打造与品牌孵化的全链路赋能与教育咨询服务。致力帮助创业者打破传统经营思维、全面提升经营管理能力、建立高效营销体系、解决互联网转型困境、设计科学绩效与股权激励。蓝计划六大课程《引力商战》、《商业引力系统》、《IP变现力》、《IP表达力》、《总裁气场特训营》、《全域直播变现》已赋能学员超过5万名。此外，蓝计划提供企业/品牌全案咨询服务,为企业全面梳理定位、经营短板等问题，帮助企业/品牌从形象到技术、技术到营销，营销到商业思维进行全方位提升，通过经营与商业模式创新，实现业绩与利润的双轮增长。
Blue Plan (Shenzhen Blue Plan Enterprise Management Consulting Co., Ltd.), established in 2021, focuses on providing multidimensional educational consulting empowerment for Chinese entrepreneurs. It offers entrepreneurs comprehensive consulting services covering business management, precision marketing, growth models, business innovation, capital and equity design, IP development, and brand incubation. Blue Plan aims to help entrepreneurs break away from traditional business thinking, enhance management skills, establish efficient marketing systems, solve challenges in digital transformation, and design scientific performance and equity incentives. The six flagship courses—Business Gravity Warfare, Business Gravity System, IP Monetization Power, IP Expression Power, CEO Presence Training Camp, and Omnichannel Live Monetization—have empowered over 50,000 students. Additionally, Blue Plan provides comprehensive enterprise/brand consulting services to help businesses identify positioning issues and operational weaknesses. It supports businesses and brands in upgrading across all areas, from brand image to technology and from technology to marketing and business strategy, driving both revenue and profit growth through business model innovation.
蓝蒂蔻创始人 Gina
Gina是一位成功的企业家和新美业变革的创新者。她出生于大西北的一个小山村，从小就有着自命不凡的决心和雄心壮志，23岁便担任中国国际航空公司乘务长。由于对美业的忠爱，Gina毅然辞去父母眼里的“铁饭碗”工作，投身美业创业。
2017年5月1日，Gina在深圳南山创办了蓝蒂蔻集团。在短短的两年时间里，蓝蒂蔻集团迅速发展壮大，在全国范围内拥有7家直营店和38家加盟店。
2019年末，突如其来的疫情给蓝蒂蔻带来了巨大的冲击。面对线下门店经营困难的压力，Gina果断带领公司迅速调整战略，启动互联网转型，开创美业新商业模式的变革。通过线上社群课和网络直播，成功地吸引近万名粉丝，仅用了3个月时间就实现业绩倍增。在这个过程中，Gina更加确信，互联网就是下一个新美业的风口。
为了让更多美业人也能在互联网+时代背景下实现新美业的商业变革，2020年2月，蓝计划教育项目正式推出，旨在把蓝蒂蔻最新潮最前沿的美业文化赋能给更多美业人，影响和成就更多的美业人，创新自研课程有《流量战争》、《商业引力系统》、《IP变现力》、《IP表达力》、《总裁气场特训营》、《全域直播变现》，课程创办给美业人带来了全新的互联网思维，并帮助千万美业创始人吃到了短视频流量红利。
一起推动中国女性产业的革新与发展。目前蓝蒂蔻已服务学员50000+，赋能初创品牌300+，全网拥有10000000+粉丝。
Gina说，世界是不确定的，唯一不变的只有变化。为了更好地适应变化并保持领先地位，自2021年起，蓝蒂蔻进行了一系列的调整和优化，更加聚焦和专注于细分赛道的布局，先后启动美业品牌孵化项目“蓝爵士”和“蓝血统”，流量产业孵化项目“蓝吉电商”等，并创办了自有高端护肤品牌FIOULI，以及轻奢服装品牌ARMOUR，提供高品质的美业供应链服务。
Gina曾说，创新不是爱因斯坦、乔布斯等人的专属，我们也可以。但是创新的失败率一定要远超成功率，可这终将是要有人完成的事业，而她不希望等其他人来做。正是因为Gina的远见和领导力，使蓝蒂蔻成为了一家引领行业发展的公司。
Gina is a successful entrepreneur and an innovator in the transformation of the new beauty industry. Born in a small village in the northwest of China, she had an extraordinary determination and ambition from a young age. At 23, she became a chief flight attendant at Air China. However, driven by her passion for the beauty industry, Gina made the bold decision to leave what her parents saw as a “secure job” and embarked on an entrepreneurial journey in the beauty sector.
On May 1, 2017, Gina founded LandyCoo Gina Sdn Bhd in Nanshan, Shenzhen. In just two short years, LandyCoo Gina Sdn Bhd rapidly expanded, opening seven directly-operated stores and 38 franchise stores across the country.
At the end of 2019, the sudden outbreak of the pandemic dealt a heavy blow to LandyCoo Gina Sdn Bhd. Faced with the challenges of running offline stores, Gina decisively led the company to swiftly adjust its strategy, initiating an internet transformation and driving the revolution of a new business model in the beauty industry. Through online community courses and live streaming, she successfully attracted nearly 10,000 followers, doubling the company’s revenue in just three months. During this process, Gina became even more convinced that the internet was the next big opportunity for the beauty industry.
In February 2020, to enable more people in the beauty industry to achieve business transformation in the era of the internet, LandyCoo Gina Sdn Bhd launched the Blue Plan education project. This initiative aimed to empower beauty industry professionals with the latest trends and cutting-edge culture, influencing and elevating more individuals in the field. The innovative courses, such as Traffic Warfare, Business Gravity System, IP Monetization Power, IP Expression Power, CEO Presence Training Camp, and Omnichannel Live Monetization, introduced a fresh internet mindset to beauty industry professionals and helped countless founders seize the short video traffic boom.
Together, they have driven innovation and growth in the women’s industry in China. To date, LandyCoo Gina Sdn Bhd has served over 50,000 students, empowered more than 300 startup brands, and garnered over 10 million followers across the internet.
Gina says, “The world is uncertain; the only constant is change.” To better adapt to changes and maintain a leading position, since 2021, LandyCoo Gina Sdn Bhd has undergone a series of adjustments and optimizations, focusing more intently on niche market segments. They have launched the beauty brand incubation projects Blue Jazz and Blue Bloodline, as well as the traffic industry incubation project Blue G E-commerce. Additionally, they created their own premium skincare brand FIOULI and the luxury fashion brand ARMOUR, providing high-quality supply chain services for the beauty industry.
Gina has said, “Innovation is not exclusive to people like Einstein or Jobs—we can do it too. But the failure rate of innovation will always far exceed the success rate, and yet, someone must carry out this mission. I just don’t want to wait for someone else to do it.” It is Gina’s vision and leadership that have made LandyCoo Gina Sdn Bhd a company at the forefront of industry development.